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| 2007 CCTV ¡°Win in China¡±Featuring¡°MyClick¡± Innovative Mobile Imaging Services |
2008-2-14 |
(Aug. 14, 2007, Beijing) ¨C MyClick, a patented world leading marketing platform using mobile imaging technology, is featured in the first episode of the second season¡¯s final rounds to select the top 10 winners of one of China¡¯s most popular TV reality show, ¡°Win in China¡±, shown on the CCTV2 channel on August 14, 2007 at 10 p.m. ¡°Win in China¡± would reward a total of RMB 35m to 6 winners chosen from 150,000 applicants.
MyClick is a ground breaking and unique mobile marketing B2C platform that empowers mobile users to access relevant, exciting and exclusive infotainment and provides photo imaging and photo matching together with an m-commerce capability upon demand. With MyClick¡¯s software, their mobile phone provides a hyperlink between the physical world of product packaging, television, print and outdoor media and the mobile Internet, enabling the rapidly emerging permission-based interactive advertising busines, promoting businesses directly to the mobile consumers.
Through an image on traditional media, MyClick software empowers mobile users to access information, entertainment and services of interest to them simply by taking a photo of a MyClick enabled image with their mobile phone or by inputting a merchant code.
With ONE CLICK ACCESS TO THE MOBILE INTERNET AND MARKETING, MyClick provides mobility, measurability, interactivity, immediacy and value-added services to traditional media, including print, TV, outdoor and the Internet media.
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Passive Components
